REDA M. ORENSA (1946-1996)

"A little piece of wood can do all the talking."

After eleven years of being an ophthalmologist, Reda’s passion about art was undeniable. He decided to change his career and go into the furniture business, founding Pinocchio in the 1980s.

It was definitely a change of pace, but his biggest challenge came when introducing a new line of furniture with authentic Egyptian flare, featuring Nubian, Arabian and ancient Egyptian styles.

Following his mantra — that a piece of wood can express itself — he chose the name Pinocchio after the Italian fairy tale of a wooden doll coming to life.

His original drawings and sculptures are the inspiration behind his furniture designs, allowing him to make the best use of the wood remains of handcrafting.This is one of the key characteristics of Pinocchio.

OSAMA M. ORENSA

"It doesn't have to be complicated, it has to be innovative."

Born in 1944, Osama inherited his innovative spirit from his father. The creative craftsman designed and launched Pinocchio's modern and office furniture lines. In a daring move, Osama introduced materials rarely used in living and bedroom sets, such as fer forgé.

Utilizing his talent and knack for inventiveness, he has worked to improve and even create new furniture machinery, which did wonders to increase the company’s productivity and efficiency.

As the current general manager, he is leading Pinocchio to new horizons.

AHMED O. ORENSA

"Every design is a creation that has its own needs."

It seems that Ahmed knew what he wanted to do with his life as soon as he was born in 1978. Over the years, he has taken steady strides towards building his career, and he has been designing for Pinocchio since 2000.

His passion for construction started at an early age and his pragmatic modern designs reflect his years of experience. Sleek curves are the secret behind his masterpiece of a creation, the Brigette entrance unit, one of the bestselling units in our stores.

His studies of chemistry at the faculty of science play an important role in enhancing the wood finish techniques in Pinocchio.

AMR R. ORENSA

"The magic of a beautiful design is that it works in a mysterious way. It just delights people"

Born in 1979, Amr started working in his family's furniture business at a young age, even during his years of studying botany at the faculty of science.

His contemporary designs are characterized by unique lines inspired by the seductive richness nature creates in basic forms. His Carré dining set is one of his bestselling designs at the store.

His passion for photography is apparent in the artistic accents of his designs, and this is what makes his creations stand out.

MAYSA R. ORENSA

"What’s a design without spirit?"

Born in 1983 into a family of furniture designers, Maysa’s admiration of ethnic Egyptian designs is reflected in her work.

She has been a designer with Pinocchio since 2005, where she joined right after getting her architecture degree from the faculty of fine arts.

Her most well-known designs are from the Sultan Hassan line, where she fuses ethnicity and modernism.