Headquartered in Damietta - the center of furniture industry in Egypt - Pinocchio wooden products is a leading designer and producer of ready-to-assemble furniture. Pinocchio produces more than 25 distinct ethnic and modern residential furniture collections including bedrooms, living rooms, and dining rooms in addition to made-to-order contract furniture for hotels, restaurants and other public areas. Pinocchio wooden products Co. is a privately-held, second generation, family-run business. Pinocchio employs a diverse work force of about 130 team members to support its operations. Pinocchio has a production capacity of 60 units of finished furniture daily.

Our mission is


to design, produce and provide residential and contract furniture of high quality and exclusive designs with reasonable prices through our own retail outlets directly to the customer who benefits through good customer care and after-sales services. 


In 1989, Reda Orensa & Osama Orensa started a woodworking business in a small workshop in Damietta that grew into several workshops then was moved in 1995 to a 4370-square-meter modern factory in the industrial zone in New Damietta. Approximately 3300-square-meter of manufacturing and 730 square-meter of warehouse space.


Pinocchio operates some of the most technologically advanced furniture-making machines such as: CNC boring and grooving centre, PC/PLC-controlled panel saw, automatic wide belt sander, automatic edge bander, automatic straightening planer, and pressurized spray booth with water curtain, hyperfiltration unit and drying chamber, and this allows us to produce the high-quality furniture you've come to expect, approximately 3300-square-meter of manufacturing and 730-square-meter of warehouse space.

Pinocchio wooden products Co. operates a dedicated in-house design department using state-of-the-art design software to create its own unique designs of furniture. Pinocchio releases around 15 newly designed furniture units per year. Using modern machinery has allowed Pinocchio to produce products with the highest quality at competitive prices, while the highly skilled craftsmen have contributed to high level of differentiation.